Bet9ja is a household name in sports betting in Nigeria. It is a bookmarker company that offers varieties of sport betting activities including football, basketball, horse race, cricket, among others. Founded in Nigeria in 2013, when sports betting was beginning to gain ground among Nigerian Youths serving as a source of income for the unemployed youths.
Bet9ja is operated by KC gaming Networks limited, with Kunle Soname as chairman and Ayo Ojuroye as the CEO.
Bet9ja operates in almost all the state of the country, where sports betting is allowed, having its headquarters in Lagos Nigeria, the hub of business activities in the country.
Bet9ija came at a time the Nigerian masses were just watching football for fun, arguing about the game. In a bid to assist the youth in an alternative source of income, Bet9ja kicked off, following the footstep of MerryBet and NairaBet, by obtaining a license for sports betting with the sum of N10M as the fee.
With its principal operation in Lagos State, Bet9aja started with its offline betting, where agents open shops, the company supplies the Betting software to the agent who might have shown interest by applying and depositing some amount of money.
In its offline shops, the agent is saddled with the responsibility of updating the games that are available for the day, then punters write the codes of the game they want to play with a minimum amount of N100.
With over 99 million Nigerians online, Bet9ja decided to go online in late 2013 where it gives customer more flexibility in punting and a variety of punting option.
First the user has to register with correct details especially those that are contained in their IDs, then the user funds his account, through various means like the ATM, in-bank, Quick teller among other method.
After a successful registration, the user will then be able to place bets, choosing from a variety of options available. Bet9ja uses the European/decimal odd, which divides the chances of winning by 100 to the percentage of loosing and converts it to decimal. which means the higher the odd, the lower the chances of winning.
For each winning, the user can then easily receive the total amount won directly in his Bank account. Bet9ja has always been known for its prompt payment which has made it one of the leading sports betting company in the country.
It is estimated that in May 2016, Nigerians spent over N2bn daily on sports betting.
Bet9ja is the current sponsor of the Nigeria Women Football League.